Yesterday, I shared that truly - I just don't know what I'm doing right now. (You can read all about that here.)

I also shared that I'd be writing from the heart. So I thought - what better way to kick that off than by letting you all in on why it is that we do what we do.

Tammy and I have always made it a priority to give back. I often reflect on how thankful I am that I get to work with a business partner who shares the same values I do, and one of those values means we lift up others when we can.

From the beginning, we believed that being a part of Wild Ruffle was a gift. And being given that gift meant we had a responsibility to love others in any way we could.

To that end, we've made sure that we give a big portion of our profits back to charitable organizations. It's been a minimum of 20% and as much as 80% in a year. We've partnered with both local organizations like Prior Lake sports teams and boosters and hometown charities, as well as international ones like Feed My Starving Children and more. We receive an average of no fewer than five auction donation requests every week, and we've never said no because we like to support people wherever we can!

Wild Ruffle is bigger than just a shop. We feel firmly that it is our mission field. Daily, we are given a chance to come in contact with people with whom we never would have otherwise, and we want each person to walk out the door feeling valued and worthy of love. 

Before the madness of Covid-19 began, we were in the midst of a huge project. We felt the hand of God upon the endeavor as we stepped out in faith to create a way to serve women in a whole new way. These are women who may be overlooked by the world as a whole, but we know the Lord sees their potential and because of Him we do too. 

We can't wait to share with you the details of what we have in the works. It's the main reason we are itching to open back up and get back to our every day normal. 

In the meantime, we'll continue to trust that Wild Ruffle will be ready and waiting for us when the time is right to get back to work. Because His timing is always better than ours, even in the times when that phrase is harder to believe.

more than a store